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Lead Nurturing is a Must

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When building Strategic Business Partnerships, the communication from you to partners and extended businesses needs to become a welcomed event. 

 

Businesses today exist in an increasingly connected market. Buyers expect an extremely personalized, cross-channel experience. They do not want to be spoken to; they want to be listened to. And companies want to create relationships with potential buyers, to build trust and eventually advocacy.

79% of marketing leads never convert to sales. Lack of lead nurturing

is the common case for poor performance.

50% more sales-ready leads generated at a 33% lower cost for companies that excel at lead nurturing.

47% larger purchases are made by nurtured leads versus non-nurtured leads.

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