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Opportunities for earlier engagement exist
The good news is that buyers may be open to engaging earlier with salespeople.
In fact, an overwhelming percentage of buyers 90% said that they would be open to engaging with salespeople earlier in the buying process.

Specifically, there was more interest in early engagement
when a business challenge was:

  • New for the buyer 34.1%

  • Perceived as risky for the organization 21.1%

  • Perceived as risky for the buyer themselves 19.1%

  • Complex (e.g., impacted several departments) 16.2%

a Business Check-Up
can increase your profits by an average of

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