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Strategic Business Partner
(SBP)
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In today's business landscape, organizations must seek inspiration beyond their own boundaries. An increasing number of companies are adopting strategic business partnerships (SBP) to enhance their operations. Between 2015 and 2018, the formation of company partnerships rose from 65% to 83%, with a consistent annual growth each year since.​
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From 2019 to 2024, more than half of the surveyed companies (52%) reported that over 20% of their revenue is generated through partnership channels.
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